Top 7 Takeaways from Traffic and Conversion Summit
I have been following Pamela Bruner for some time as I am a huge fan of Emotional Freedom Technique (EFT) and also love the way she communicates.
Pamela Bruner attended the Traffic and Conversion Summit in San Diego recently and shared her Top 7 Tips for improving Traffic and Conversion.
1) You can’t improve what you can’t measure.
Know your numbers: profit, loss, expenses, conversions, etc. (Hint: If you don’t know what all these words mean, I sympathize!) At least start by tracking your conversions: for every 10 sales conversations that you have, how many clients do you book?
2) Test, test, test.
What worked a few months may not work now. You have to always be testing – testing your marketing language, testing your sales conversations, testing your graphics. The bad news is that you can’t rely on what worked before. The good news is that if you take this approach, you become much less troubled by failure.
3) Get people to listen when you ask them to act.
After someone opts in for your free gift online (you do have a freebie, right?) your first instruction should be ‘whitelist this address so you get our emails’. When they do, they’ve now accepted that you can invite them to take action, and they’ll take it. And your emails will now get through!
4) Building a list is no good unless you monetize it.
There is a lot of talk about ‘the money is in the list’. I love that Ryan Deiss said ‘there is no money in your list, the money is in your ability to monetize your list.’ This is in alignment with what I teach about creating a high-ticket package, and learning to sell it, before you grow a list.
5) The biggest mistake you can make after connecting with someone, either in person or online, is to fail to follow up.
Don’t believe that others will follow up with you, take the initiative. Don’t start building a list, or go networking and collect cards, unless you’re prepared to follow up.
6) The biggest hurdle we need to overcome is our potential client’s doubt in themselves.
Often people will believe in you, but not believe in themselves. They won’t purchase from you if they don’t believe in their ability to get the transformation you provide.
7) You will never have enough information to finish something before you start it.
While planning is important, you can get stuck in ‘forever planning’ mode if you try to figure out everything from the beginning to the end. Get an initial plan, and get started. You can course-correct as you go.
To find out more about Pamela Bruner, please visit her site: www.MakeYourSuccessReal.com
I hope these tips help you blast your business forward. Share you successes and challenges in generating traffic and getting conversions in the comments below. So don’t get stuck in the details, take action!